About Me

With over 12 years of experience crafting intuitive, user-centered digital experiences, I specialize in turning complexity into clarity. I'm passionate about Design Thinking and Data-informed decision making. From fast-paced startups to enterprise-scale platforms, I’ve led design initiatives that bridge user needs with business goals — delivering thoughtful, accessible, and scalable solutions along the way.

My Approach

I design with empathy and systems thinking. Whether I’m building new features or leading workshops, I put users at the heart of every decision. I enjoy collaborating cross-functionally with product, engineering, and research teams to bring cohesive ideas to life within an Agile framework — always iterating, always learning.

Areas of Focus

  • UX & Product Design: Wireframes, polished UI and interactive prototypes — with purpose behind every pixel, grounded in usability principles.
  • Business Strategy: I bring a strategic lens to design, aligning user value with business outcomes.
  • Design Leadership: Coaching teams, shaping strategy, and advocating for inclusive, ethical design.
  • AI-Enhanced Experiences: Designing for emerging technologies like agentic AI to simplify workflows and empower users.

Education & Credentials

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